Case study · Dance studio · Dallas, TX

AscenDance
Studio

A new ballroom studio. We built all of it: brand, website, client app, traffic and operations.

50+website pages
9ways to book
1custom client app
720posts a month
ClientJelena Stojkovic · World Cup Champion
BrandWebsiteClient appTrafficOperations
The big picture

Four parts. One system.

01

Brand

Logo, monogram, colors, 23-page brand book.

02

Website

50+ pages. A price and a booking button on each.

03

Client app

Booking, packages, reminders and progress.

04

Traffic

Daily video, articles, press and local listings.

Operations

How the studio runs.

Press play to follow one student. Drag any note.

11 steps, from first video to the next student.
Attract
Convert
Teach
Retain
3 reels a dayPosted on 8 platforms.Content team
Articles + search5 articles a day, city and style pages.Linked Core
Press + listings10 press articles a month on 100+ portals.Linked Core
WebsiteProof, price and a booking button.Automatic
Online bookingIntro lesson in one tap.Automatic
Welcome callGoals and level confirmed.Studio admin
The lessonPrivate, group, online or youth.Jelena + instructors
Notes + figuresTeacher ticks what was learned.In the app
RemindersDay before and minutes before.Automatic
PackagesRenew in the app when lessons run low.Automatic
Reviews + giftsGoogle, The Knot, gift certificates.Student → next student
PeopleAutomaticTeachingLinked Core
Visual identity

The brand.

AscenDance logo: a dancing couple with a gold dress sweepPrimary logo. Light and dark versions in the system.
AS monogramMonogram
23

page brand book: logo system, colors, type and usage rules

Web identity

See for yourself.

New AscenDance home pagePrevious AscenDance home page
BeforeAfter
50+pages
9booking options
5 + 6city and dance-style pages
14tracked booking buttons
Client app

Try the app.

Book a lesson, tick a figure, open the bell, change the look in My Profile.

app.ascend-dance.net
1 tapto book from a package
3 hcancel window, lesson returns
2automatic reminders per lesson
6levels, every figure tracked
Traffic engine

One website. Many ways in.

Starting pointSep 2026
8
search phrases
0
visitors from Google
3
pages visible on Google
90reels · 3 a day
720posts on 8 platforms
150articles · 5 a day
10press articles · 100+ portal network
InstagramTikTokFacebookYouTubeXThreadsPinterestLinkedIn
GoogleYelpThe KnotNextdoorMeetupMapQuestYahoo Local
3,600,000views on 720 posts
18,000website visits
43search phrases tracked (from 8)
11city and dance-style pages

Calculator for illustration: move the sliders to see what the production plan can reach. Not a guarantee of views, traffic or bookings.

Social videoGoogle searchArticlesPressLocal profiles720 posts / month43 phrases5 a day100+ portals7 platformsWeddingPrivateGroupYouthOnlineDanceSportGift cardsB2Bfrom $59$59 intro$25 a class$175 a month$39 a lessoncoachingfrom $75partnershipsascend-dance.com8 revenue streams · Addison, Plano, Frisco, McKinney and AllenEvery page ends in the same place: Book a lesson
Student path

Play Ana's path.

Pick how she finds the studio, then tap inside the phone.

A
Ana, 29Plano, TX · wedding in May · never danced

Delivered

What she got.

50+website pages
9booking options
1custom client app
23page brand book
720posts a month, planned
Intro coaching $59Wedding intro $59Wedding consultationOnline lesson $39Youth program $175/moGroup class $25Two group classes $30Gift certificates from $75Packages in the app
Video review · coming soon
From the owner
Jelena's video review is being recorded. It will be added here as soon as she sends it.
Jelena Stojkovic · Owner and Head Coach, AscenDance Studio
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