Case study · Freight tech · Miami, FL

AI dispatch and
track-and-trace
for semi trucks

A freight tech product for trucking companies with 1 to 100 trucks. What I am building: one AI system with two views, micro for a single truck and macro for the whole company.

230+KPI parameters
2minutes to a precise answer
6connected parts
1–100trucks in one fleet
ClientFreight tech company · Miami, FL
StatusStage 2 of 4 · In progress
The big picture

Micro and macro.

The same software follows one truck and runs the whole company. Switch the view.

Truck 20 of 40. One load, followed from pickup to delivery.

Example fleet of 40 trucks for illustration.

Feature 1 · Micro viewOne truck and its load

For the broker, the dispatcher and the driver.

  • Where the truck is right now
  • Any issues en route
  • Where it will be in 30 minutes, 1 hour and 2 hours
  • Pickup and delivery ETA
Open the micro view
01
Micro

Track and trace AI

Replaces the track and trace team that works from an office today.

02
Micro · In development

Fuel advisor

Sends each driver to the gas station where fuel costs less.

03
Macro

Fleet control room

Shows the owner where every process in the company stands.

04
Macro

Voice advisor

The owner talks to the AI in any language and it advises what to do.

Who it works for. Company drivers and owner operators who drive under the company.
Feature 1 · Micro viewOne truck and its loadHow a single load moves and how the broker hears about it.
3 sections
Micro view · How it runs

One load, one night.

Press play to follow one load. Pick a time to see where the truck will be.

1:30 AMAfter hours
PickupDelivery
Projected position

Location data comes from the driver's phone, paired with the GPS device on the truck.

Updates to the brokerWritten and sent by the AI
The AI handles the communication between broker, dispatcher, driver and company.
TruckSends its data
AI softwareWrites the update
Email to the brokerLoad update
Progress
Issues en route
Position in 1 hour
Pickup and delivery
SMS to the broker

Example load, times and messages for illustration.

Micro view · Under the hood

From the truck to the broker.

Tap a part to follow the message.

Micro view · Fuel advisor · In development

The cheaper gas station, every stop.

Tap the gas station where the driver stops.

Stop 1 of 3Three gas stations ahead
Driver app
0points this trip

Drivers who follow the recommendation earn points. Points turn into benefits from the company.

Example prices, distances, reminders and points for illustration. Not a savings guarantee.

Feature 2 · Macro viewThe whole companyEvery department on one screen and a fast answer for the owner.
2 sections
Macro view · Fleet control room

The whole fleet on one screen.

Drag the fleet size. Roll the forecast forward. Switch to the office wall.

1100
2 days3 days5 days1 month
View
On the road In the shop In claims

Monitor 1 · Money

Revenue this weekabout $5,000 a truck
Profit this weekabout $1,500 a truck
Projected revenue

Monitor 2 · Fleet

On the roadtrucks
In the shoptrucks
In claimstrucks

Monitor 3 · Costs, safety and people

Tollsspent today
Safetyopen items
New driversin onboarding
230+KPI parameters in total, in charts and templates the owner can export.
Data sourcesDispatchAccountingSafetyFleetClaimsEvery other department

Demo figures for illustration. Not the client's data and not a revenue forecast.

Macro view · Fast decisions

Ask it out loud. Decide in 2 minutes.

Pick a situation that needs a fast answer for the whole fleet.

The owner asks100+ other languages
The AI reads
0:002:00

Within 2 minutes the owner has a precise figure and the decision it supports.

Example questions and department mix for illustration.

In progress

Stage 2 of 4.

The system is still being built.

Stage 1FoundationDone
Stage 2 · NowArchitectureIn progress
Stage 3LaunchAhead
Stage 4Fractional COOAhead
Working today
  • Automatic broker updates on every load
  • Fleet control room with 230+ KPI parameters
  • Live view on the office monitors
  • Voice conversation with the AI in any language
Being added now
  • Cheaper gas station recommendation for drivers
  • Driver reward points and company benefits
From the owner

The video review is being recorded. It will be added here as soon as the client sends it.

Owner, freight tech company · Miami, FL
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