Case study · Fitness studio · Delray Beach + Boca Raton, FL

Jess Studio

A fitness studio in Delray Beach and Boca Raton. What I built: the Gymdesk setup, the CRM, five campaign channels and the brand.

4stages completed
11months on retainer
3offers sold
5campaign channels
ClientJess Studio · Fitness studio
SystemSalesCampaignsBrandFour stages
The big picture

Four parts. One system.

01

Gymdesk

Booking and the schedule run in Gymdesk. I connected the studio to it.

02

CRM

Every client and every enquiry in one record.

03

Campaigns

Email, SMS, social media and Google Ads, fed by video produced in volume.

04

Brand

Logo, colors, type and a brand book of 20 pages.

About the website. It was the door for every campaign. The site is no longer active and a new one launches soon.
How it sold

One way in. Three things sold.

Press play and follow a sale. Tap any stop to see what I built there.

Campaigns

Five channels. One door.

Switch a channel off and see who stops hearing from the studio.

The door
5of 5 channels running
New people
Existing clients

WebsiteGymdesk
Visual identity

The brand.

20page brand book: logo system, colors, type and usage rules
AaManrope, the brand typeface
Teal#017C76
Gold#D3B086 to #E6D07A
White#FFFFFF
How it was built

Four stages, one at a time.

The studio paid per stage and decided after each one whether to continue. It continued through all four.

Stage 1 of 4

Foundation

PricingSee what each stage costsPrices are public. You pay one stage at a time.Open pricingSolutionsSee what I can build for youEleven modules. You build only the ones your business needs.Open solutionsGyms and studiosRun a gym or a studio?See the CRM setup I build for businesses like this one.See the CRM setup
Delivered

What the studio got.

4stages completed
11months on retainer
3offers sold: B2C, B2B and a course
5campaign channels
2cities: Delray Beach and Boca Raton
Gymdesk connectionCRMEmail campaignsSMS campaignsSocial media campaignsGoogle Ads campaignsVideo clips and reelsBrand book
From the owner
The video review is being recorded. It will be added here as soon as the client sends it.
Owner, Jess Studio
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